When we talked with teams about onboarding customer data, one theme kept coming up: “We spend too much time fixing import issues.” Users upload files that look different every time, field names do not match, columns go missing, errors pop up without context, support loops begin, engineers jump in, and onboarding slows down.
We wanted to remove all of that inside the product itself. That is why we built the Embeddable Importer.
Why importing data inside apps is difficult
Most products start with a simple upload button, but once real customers use it the cracks show quickly:
- files arrive in different formats
- field names never line up perfectly
- entire columns are missing
- data types break validation
- errors are unclear or hidden
- support gets dragged into manual back-and-forth
Teams realize they need more than a file picker-they need an entire flow. Building and maintaining that flow takes months. We decided to make it effortless.
What the Embeddable Importer does
The Embeddable Importer gives your users a guided way to upload and map their data directly inside your app without you building the UI or logic yourself. Here is how it works:
- Upload: Users drop in CSV or Excel files and we detect the structure instantly.
- Map: We auto-match fields whenever possible, and users finish the rest in a clean UI.
- Validate: Every row is checked with clear highlights for issues-no hidden errors.
- Fix: Users review and correct data in place, so support does not need to intervene.
- Submit: Once everything is clean, the import flows into your pipeline with consistent, structured data.
All of this works without writing custom logic for each new customer. Define your schema once and FileFeed handles the rest.
Why this matters
Most teams lose countless hours helping customers upload files-checking formats, explaining errors, rewriting import scripts, or manually fixing spreadsheets. The Embeddable Importer ends that cycle by giving users a clear path from raw file to clean data.
- fewer mistakes and retries
- fewer support tickets
- faster onboarding
- better product experience
- no engineering work for every new file type
It is the easiest way to support customer uploads without building a custom importer from scratch.
A better experience for everyone
For users, it is simple-they upload a file and follow clear steps. For support, there is no more back-and-forth around formatting issues. For engineering, there is no more custom import logic to maintain. For product, it feels like the importer shipped with the app from day one.
How it fits into the bigger picture
The Embeddable Importer is the second half of what FileFeed is building. Automated FileFeeds handles files that come from systems, automations, SFTP, and other external sources. The Embeddable Importer handles files that come directly from users inside your app.
Together, they turn messy files-no matter the source-into clean, structured data that is ready to use. If helping customers upload data ever felt harder than it should, the Embeddable Importer fixes that.
