When we started building FileFeed, we realized fast that most companies do not struggle because they lack data-they struggle because data arrives in a hundred different ways and nothing works the same twice.
Some clients push files through SFTP, others upload manually, some send CSVs, others Excel, and plenty change formats without warning. Every time that happens, engineering has to jump in and patch something.
We wanted to remove that completely. That is why we built Automated FileFeeds.
Why file automation is so hard today
In most companies, file handling quietly grows into a long checklist of manual tasks:
- creating and maintaining SFTP servers
- building scripts that watch folders
- parsing files in different formats
- validating every field
- transforming the data
- moving output to the right place
- sending alerts when something breaks
Each client needs a slightly different flow, each file looks a bit different, and every change turns into more work for engineering. It is slow, fragile, and expensive.
What Automated FileFeeds does
Automated FileFeeds takes all of that complexity and turns it into one simple, automated flow. Here is how it works:
- Files come in from any source. SFTP, manual upload, email ingestion, API-everything lands in the same secure pipeline.
- Every file goes through checks. We validate structure, fields, formats, and values. If something is missing or incorrect, we tell you exactly what went wrong.
- Data gets cleaned and transformed. Define rules once-rename fields, map values, fix types-and FileFeed applies them automatically for every future file.
- Clean data is delivered where you need it. API, webhook, storage bucket, internal systems-you choose. Output is consistent, predictable, and ready to use.
No servers. No scripts. No manual work. No surprises.
Why this matters
Most teams spend hours every week handling files-fixing imports, adjusting scripts, answering support tickets, or “just quickly checking” why a feed failed at 2 AM. Automated FileFeeds removes all of that. Set the rules once; we take care of the rest.
- faster onboarding
- fewer errors
- less engineering work
- clean, stable data every time
It feels like adding a new integration without writing a single line of code.
Built for teams that want to scale
As more clients join, complexity usually grows. With Automated FileFeeds, it does not. Whether you are handling five files a day or five thousand, the flow stays the same-predictable and automated.
You do not maintain anything. We run the servers, pipelines, validation logic, transformations, and delivery. You just get clean data.
The bigger picture
Automated FileFeeds is one half of our mission: making it simple to turn raw files into structured data. The other half is the Embeddable Importer, so teams can support uploads directly inside their product.
Together, they remove the repetitive work that slows teams down and keep your data consistent no matter the source. If your files arrive in different formats and you are tired of fixing them manually, Automated FileFeeds is built for exactly that.
